Posted inPhoenix

“X” marks the what?

I suppose it's necessary to note the new downtown Phoenix marketing campaign, based on "X marks the spot" — get it, "Downtown PhoeniX." How much did the brainos at the Downtown Phoenix Partnership pay a Scottsdale marketing outfit for this piece of originality and brilliance? Journalists apparently don't ask such impertinent questions anymore.

At least the insipid Copper Square is gone — a name I warned against when it was rolled out eight years ago and yet was flogged tirelessly and tiresomely by the Partnership — and how much money was wasted on that? Enough to subsidize a downtown drug store? Copper Square? Who, after all, wants to live in a city without a downtown? And what did copper have to do with Phoenix (nothing)? That "branding effort" was mainly confusing. So many times people would stop me on a sidewalk downtown and ask where was "the Copper Square?"

No doubt in a metropolitan area with some of the poorest-educated, poorest-paid people, living in suburban subdivisions and voting overwhelmingly for wealthy Republican John Sidney McCain III and the unqualified and dangerous Sarah Palin, there's a need to sell downtown. On the Republic's site, where the lunatic fringe holds court in commenting on stories, the "X" news was greeted with comments such as "Xtra crime" and "Xtra homeless."

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Posted inPhoenix

Copper Square bites the dust, but has anyone learned anything?

News item: A Phoenix business group plans to stop using the name Copper Square
that has branded a 90-block downtown retail-and-office district for
eight years. The Downtown Phoenix Partnership is working with Scottsdale’s SHR
Perceptual Management on a name that will highlight downtown Phoenix as
"Arizona’s cosmopolitan heart…"

Where to begin? Perhaps it’s most telling that the Downtown Phoenix Partnership is paying a Scottsdale company to come up with a name for downtown Phoenix. Such is the fecklessness, confusion and drift that characterized the whole "Copper Square" debacle.

You know where I stand. I wrote against the silly name even before they rolled it out, saying, among other things, that the name of the "district" is already established by decades of custom: Downtown Phoenix. In a city hostile to public spaces, there is no square, and downtown has no historic link with the copper industry. And who wants to live in a city that doesn’t have a downtown? Yet millions of dollars that might have been spent on, say, recruiting private employers to downtown, went to banners and assorted crap saying "Copper Square."

So what will these marketing gods from Scottsdale — apparently there were no companies available in downtown Phoenix (which ought to tell you something of the real problem) say?

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