Phoenix should leave GPEC

A little history: The Greater Phoenix Economic Council was formed in the aftermath of the 1990 recession. Fueled by savings-and-loan grifters and spec-building con artists (Charlie Keating combined both roles), it was the worst downturn the city had faced since the Depression.

Up to that point, of course.

It stung that the "infamous" and "negative" Barron's article calling out Phoenix was correct. But there were enough locally headquartered companies, civic stewards and sane political leaders remaining to be concerned about more than image. Phoenix and Arizona started a serious effort to diversify beyond real estate, to recapture the efforts of the late 1940s through the 1960s aimed at creating a robust, high-quality economy.

And for several years, GPEC was successful. The keys were the first president, Ioanna Morfessis, who had a sophisticated understanding of economic competitiveness and development; also, she was backed by a board of business titans who could knock heads and write checks. One other element helped: the city of Phoenix was still the unquestioned center of gravity.

Unfortunately, the decade saw 40 percent population growth and massive new sprawl. At the same time, most of the city's corporate crown jewels were either bought or significantly downsized and almost all the stewards died or retreated. The appetite to seriously build a quality economy, to sustain the cluster strategy, waned. In this "drunk on growth" atmosphere, Morfessis left.

She was followed by Rick Weddle and Barry Broome, both capable. But GPEC and the metropolitan area had changed dramatically.

Hey, y’all, watch this!

Since at least the 1980s, the Arizona Republic and its successor, The Information Center, have periodically rolled out campaigns to make the economy more than attracting freezing Midwesterners and building sprawl. I did my time in the trenches on several of these efforts earlier in the decade. The work continues with a Sunday story about attracting high-paid jobs and diversifying the economy. On the Viewpoints front, we find a piece explaining the stakes and solutions by Ioanna Morfessis, the first president of the Greater Phoenix Economic Council. Then there is the obligatory rebuttal by the Local Krackpot "Think" Tank: "Cut taxes and incentives to create jobs." Also: "Reducing government red tape would also create a job-friendlier climate."

And does anyone wonder why Phoenix and Arizona keep falling further behind? First, why does the "Goldwater" Institute have standing to weigh in on anything? It's an advocacy group funded by national "conservative" interests, repeating national talking points just like all the other right-wing "think tanks" that were seeded around the country out of the Mont Pelerin Society and other wealthy reactionary groups in the 1980s and 1990s. It is like PETA or the NRA. In no way is it an organization that does real research. And after years of the same old lines, what does it have to say that's new? What does its sock puppet on the editorial page have to say that's new? Nothing. Can't the Info Center find even one independent conservative voice to write something that's relevant and interesting?

More importantly: The ideology so relentlessly peddled by the "Goldwater" Institute has run Arizona for years if not decades. Its polemicists always strike the pose of victims standing up against the hordes of socialists that control everything — but it's a lie. They won. They're sore winners, out to quash any dissenting voices. Now they must continue to distract, keep the poor talk-radio zombies thinking that guv'munt is the problem. They must continue to carry water for the Real Estate Industrial Complex, which really controls the state (Please, God, give me one more boom…). All this because their ideology, implemented with ruthless, relentless effectiveness, has driven Arizona into the worst depression in its modern history. Their ideas have been tried and failed. And still they rule the day.

Valley of denial

ASU's Morrison Institute has always labored under two Sisyphean tasks. First, its public-policy scholarship necessarily antagonized the state's ruling elites — hence, it was forced to pull its punches to avoid losing funding, and, even then, the elites wouldn't accept its work. Second, it was treated in the media as the "liberal" equivalent of the (Bob) Goldwater Institute. This, even though the "Goldwater" Institute is an arm of the national right-wing advocacy machine, not a genuine think tank that engages in open-minded, peer-reviewed research. With the loss a few years ago of my sometime collaborator Mary Jo Waits, author of Morrison's most prescient and important works (Five Shoes, Meds and Eds), the institute became even more marginalized. Now Morrison is trying once again to become part of the conversation under the leadership of Sue Clark-Johnson, retired Arizona Republic publisher and close friend of ASU President Michael Crow.

Good luck. Unfortunately, the first effort, Forum 411, seems destined for the dustbin of forgotten, well-intended reports at an even faster speed than its predecessors. It is brief, as to be expected from an entity now headed by a former Gannett executive, and strives to be inoffensive. Think of a pep talk. Anthony Robbins on economic development. It states two broad themes: the obvious (Arizona needs to diversify its economy) and the untrue (which I will deal with momentarily). Worst of all, it leaves critical information entirely out. The loss of Waits' intellectual heft is obvious. So, too, is the continued bowing before the Real Estate Industrial Complex (the report's sponsor is the suburban mall developer, Westcor).