Tucson, Microsoft, etc.

The Tucson Festival of Books has come a long way over the past decade. In a state where cultural institutions struggle, literature-loving is low, and in a city that punches way below its weight, one of the nation's premier book events has blossomed. I was honored to be there again earlier this month, on author panels and signing my books.
This is a bad look for Phoenix, as the hep cats say now. The state's population, economic, and governmental center of gravity cedes such a prize to a city it otherwise rarely even thinks about? Sadly for Phoenix, yes. Several years of festivals at the Carnegie Library never took off. Efforts to go big went nowhere.
In the Old Pueblo, the Arizona Daily Star, then led by my friend John Humenik, developer Bill Viner, and Frank Farias of the University of Arizona went big right from the start. The festival is held on the central mall of the UA, whose support has been essential. But so has that of the newspaper — something never forthcoming in Phoenix — and a growing array of corporate and individual donors, hotels and small businesses. The Tucson Medical Center is a major sponsor.
Admission is free. Helped by an army of volunteers, everything runs smoothly. The Festival treats its many authors very well. The CSPAN bus, always the sign of a prestigious book event, was there both days. What a gem for Tucson. And a treat for Phoenicians, if one can stand the Ugliest Drive in America (and mourn the passenger trains we once enjoyed between the two cities and beyond).



























