Phoenix 101: History

If you're a Phoenician of a certain age, you've seen tremendous change to the cityscape. Here are a few thanks to the McCulloch Bros. Collection in the ASU Archives and Brad Hall's collection. Click on the photo for a larger image.

McDowell and Central:

1940.

1959 with the Phoenix Civic Center.

2020 with infill, light rail, the Phoenix Art Museum, and Midtown skyscrapers.

Even into the 1960s, the towns of the Salt River Valley were distinctive and separated from each other as well as from Phoenix. Let's take a photo tour (click for a larger image):

Glendale:

The Gillette Building at 58th Drive and First Avenue looking toward the Santa Fe Railway tracks and Grand Avenue in 1910 (McCulloch Bros. Collection/ASU Archives).

Glendale flooded in 1915 (McCulloch Bros. Collection/ASU Archives).

The same location in the 1920s (McCulloch Bros. Collection/ASU Archives).

Main Street seen in the 1930s when the town's population was about 3,700 (McCulloch Bros. Collection/ASU Archives).

Looking north on 58th Drive, including Safeway, the Plaza Theater, and city hall in 1942 (McCulloch Bros. Collection/ASU Archives).

The sugar beet factory circa 1940 (McCulloch Bros. Collection/ASU Archives).

First Avenue (58th Drive) looking north (McCulloch Bros. Collection/ASU Archives).

Nothing said magic and excitement in an American city more than neon during the first half of the 20th century. The Great White Way in New York City. Sunset Boulevard in Los Angeles. Ocean Drive in Miami Beach. Chicago's Magnificent Mile. In New Orleans, Bourbon Street.

Neon was found widely — from Route 66 to old Las Vegas. Today, with a few lucky exceptions, much of it has been replaced by bland, but easier to maintain signage or consigned to museums out of context. But it had particular beauty and sexiness in a city. This was true even of a small city such as Phoenix.

The challenge for the visual historian is finding color images, even though Kodak introduced Kodachrome film in 1935. Finding them, at least for Phoenix. Here's what I've got (click on the photo for a larger image):

Neon lights up Donofrio's Cactus Candy store on Central, 1915 (McCulloch Bros./ASU Archives).

The Rialto Theater on Washington Street west of Central in 1921 (McCulloch Bros. collection/ASU Archives).

The Orpheum Theater in 1943, highlighting stars Frank Sinatra and Randolph Scott (McCulloch Bros./ASU Archives).

A ribbon on neon on Central Avenue in the 1940s. Even the billboard above the coffee shop for Schlitz beer features neon.

I'll wrap up the series of decade history columns (twenties, thirties, forties, fifties, sixties, seventies, eighties, nineties, and 'teens) with a look at Phoenix from 2000 to 2009.  This one is different because I was an active participant in many of the events, having returned home as a columnist for the Arizona Republic. Caveat lector.

Phoenix and Arizona roared into the new century on a historic wave of growth in the 1990s. The city's population topped a million for the first time, clocking in at more than 1.3 million in the 2000 Census and surpassing San Diego as the nation's sixth most-populous city.

All seemed to confirm the near constant, mysterious levitation of growth, despite the downturn in 1990 foreshadowed by the 1988 Barron's "Phoenix descending" report. The Greater Phoenix Economic Council (GPEC) had established high-end clusters to cultivate. But having worked in San Diego, Dayton, Denver, Cincinnati, and Charlotte, I was concerned and started asking questions.

For one thing, the big local election issue was Prop. 202, an initiative that would have required (very loose) growth boundaries. Early polling showed it leading among respondents. And the real-estate interests went crazy, labeling it "the Sierra Club initiative, ripping down supportive signs, and economist/developer Elliott Pollack darkly warning that if it passed a devastating recession would result.

I wrote a column in 2010 about growing up in central Phoenix in the 1960s. Along with the old city column, they sum up an experience that few had, fewer still remember. Now I have enough photos to show a bit what my lost world looked like. 

Me around the age of five, taken at the Ramada Inn on east Van Buren.

The house on west Cypress in today’s Willo Historic District, looking much as it did when I grew up with my mother and grandmother. It’s also David Mapstone’s house in the Mapstone Mysteries (Willo Historic District photo).

Central and Palm Lane looking south. I was baptized and confirmed in Central Methodist Church in the foreground, and spent hours in the central library, middle left (Brad Hall collection).

 

When I was a child, I loved to get the maps from my Great Aunt's monthly National Geographic magazines. And the Arizona Room at the Phoenix Public Library had more maps, but of the state and city. 

Now Phoenix is the nation's fifth most populous city and runs nearly into Yavapai County. Here's a snapshot of how it got there (click on the map for a larger image). 

Arizona Territory, 1895.
 

1867: No Phoenix yet, and no railroads. The Overland Mail Route follows rugged country to the south past Maricopa Wells.

1881: The original. township. with two public squares. The north-south streets are named, not numbered.

1892: The Salt River Valley with platted land and canals (Mostly Hohokam).

1884: Phoenix in the center of a multi-county map. The Gila and Salt River Base Line is prominent. It governed the surveys of Arizona Territory and became Baseline Road.

One of the most popular columns on this site is American Eden. Before red-tile-roof subdivisions built at an acre an hour. Before pavement, gravel, and longer, hotter summers, the Salt River Valley was an agricultural empire. Anything would grow here — just add water — and we shipped it across the country. Also, compared with today's 10,000-mile supply chain, we could feed ourselves.

Here's a sampling of images. Click on one for a larger view. Most are from the McCulloch Bros. Collection at the ASU Archives.

Fruit stands were ubiquitous into the 1970s. This stood at 41st Street and Baseline Road (Photographer unknown).

The Sunny Hills Fruit Stand at 32nd Street and Baseline in the 1960s (Photographer unknown).

Another one at 51st Street and McDowell in the 1960s. Phoenicians could ship fresh oranges and grapefruits to family and friends (Brad Hall collection/ Photographer unknown).

Alfalfa fields in 1923 (McCulloch Bros. Collection/ASU Archives).

Phoenix in the 1880s boasted 16 saloons and four dance halls on Washington Street's notorious Whiskey Row. But as the town grew, the number of churches weren't too far behind. Here are a few (click the image for a larger photo):

Central Methodist was the oldest Protestant church in Phoenix, founded in 1872.

The postcard shows it in 1904 at Central and Monroe Street. It was founded by the Methodist Episcopal Church, South, part of the Methodist split before the Civil War. North and South churches reunited in 1939.

Here's the building in 1942 although the congregation has moved farther north on Central (McCulloch Bros. Collection/ASU Archives).

The Salt River flows without the impediment of upstream dams, pre-1911 (Tempe History Museum).

The first settlers to the region found a Salt River running as it had for millennia, free from its headwaters in the White Mountains to the northeast 200 miles to its meeting with the Gila River southwest of modern Phoenix. My family arrived in the 1890s.

The river had sustained the most advanced irrigation civilization in the pre-Columbian New World, although mysteriously gone for 500 years. The River brought not only with water, but also some of the planet's richest alluvial soil to its valley. Anything would grow here. These pioneers, especially Jack Swilling who saw the potential of the abandoned Hohokam canals and hired miners from Wickenburg to clean them out, hoped it would do the same for them.

There was, however, a catch. The Salt was a fickle river. It could run at a healthy flow much of the year, then turn nearly dry at the height of summer, interspersed with floods that destroyed the primitive diversion dams and irrigation systems of the pioneers. Archaeologists estimate that great floods had occurred on the river for two million years.

Floods hit in 1880, 1884, 1886, and 1889. The 1890s, when my family arrived, were particularly tough years. Against a backdrop of national "panics" (financial recessions), the Salt River rampaged and nearly dried up. The 1890 flood was followed a year later by a monster that breached its banks by miles, nearly reaching the Phoenix townsite and inundating crops.

The pioneers began to wonder if they would go the way of the Hohokam.